Instagram is a social media application which focuses on imagery and video. It was created back in 2010 and it’s popularity immediately took off. Today Instagram is a global community of more than 500 million who share more than 95 million photos every day (About, n.d.). In my previous post I touched upon some of benefits which artists could reap from considering Instagram a marketing tool. In reality, anyone can use their Instagram to promote themselves, their business, their work, or their beliefs. Because of the sheer amount of users on Instagram it provides a huge opportunity to get one’s work in front of many eyes it may never otherwise have gotten to reach. Instagram’s track record is one that is quite remarkable, and they only continue to improve and grow each day, which in the long run is a great benefit to the user.
Within the first 24 hours of Instagram being released they obtain around 25,000 new users. Within the following nine months, their users had reached around 7 million “including influential tech-loving celebrities like Justin Bieber and Ryan Seacrest, and “to instagram” became its own verb in the tech world vernacular” (Roberts, 2014). In just under two years of Instagram being introduced, the application caught the attention of the creator of Facebook, Mark Zuckerberg. He decided to “shell out nearly $1 billion in 2012” to buy the photo sharing social media application which “had just 30 million users” at the time (Chaykowski, 2016). “In the four years since the purchase, Instagram has become one of the fastest-growing platforms of all time, with about as many users as Twitter (310 million), Snapchat (100-million-plus) and Pinterest (100 million) combined” (Chaykowski, 2016).
Today, Instagram is a global network which continues to grow at a rapid pace. It makes sense to be a part of this community which gets “dramatically more engagement than Facebook and Twitter – by an order of magnitude” (Grizzell, 2015). In order to keep track of your personal success with using Instagram, there are many third party, free websites that can offer an array of engagement metrics, including most engaging tags, the best day and time to post, most popular location, top filter, and even highest engagement on sites outside Instagram. Some of the most popular Instagram analysis tools include Simply Measured, Squarelovin, and Iconosquare.
I am curious how others use Instagram to promote themselves or their brand, and if you have experience with any of the analytic tools mentioned above?
About (n.d.). About Instagram. Retrieved on February 26, 2017 from https://www.instagram.com/about/us/
Chaykowski, K. (2016). INSTAGRAM’S BIG PICTURE. (cover story). Forbes, 198(2), 62-69.
Grizzell, N. (2015, November 19). Not Using Instagram? Here Are 6 Reasons Why That’s Silly. Retrieved from https://www.agorapulse.com/blog/6-reasons-instagram-social-media-budget
Roberts, D. (2014, October 14). How Kevin Systrom of Instagram got his start | Fortune.com. Retrieved from http://fortune.com/2014/10/10/how-kevin-systrom-got-started/