Traditionally when one thinks about an artist and their artistic process they picture someone in the process of creation in solitude, or working in a community of other artists like a shared studio space. While “‘creativity is stimulated differently for different people” for some “it is the social aspects of creativity that assist them in feeling inspired and creating new work” (Budge, 2013). Of course, this can be achieved in a traditional sense, but now with the advancement of social media, it has provided artist’s a whole new way to reach public audiences, and connect with other like-minded creatives for support, critic, and collaboration. No longer does an artist have to push themselves into a local scene to be successful in enhancing and supplementing their creative processes as social media allows these connections to happen organically with individuals both near and far. “Now millions of nimble cultural entrepreneurs come together online to hone their craft, exchange ideas, fine-tune their content, and compete to produce hits” (Holt, 2016).
Many artists use social media by ways of “communicating and documenting practice, interaction with other artists and designers, self-education, and as a means for inspiration and motivation” (Budge, 2013). However, the possibilities do not end there! A lot of artists also rely on social media to create a brand for themselves in the public eye across multiple platforms. This can bring their work in front of new audiences and art world professionals which can aid in the success of an artist looking for recognition in the art world, when done right.
Some popular social media platforms that artists use were mentioned in my previous post, Social Media for Artists, include Instagram, Facebook, and Flickr. Other popular applications include Pinterest, Twitter, and blogging websites like Tumblr and WordPress.
Where blogging is considered “ one of the best ways to get your art or gallery found by the search engines and provides excellent content to fuel your other social marketing activities” (Black, 2012) I feel as though it is one that is not used to it fullest potential as often as other social media platforms. “In the studio, Twitter has become a quick way to document practice in progress and seek feedback and clarification from others about any number of art related topics without having to devote the kind of time required to writing a full blog post” (Budge, 2013). Blogging does take more time to do than other applications such as Twitter, and if you do not take the extra time to update it regularly with interesting updates and content, one’s blog can quickly become obsolete. The same rule of thumb should also apply to other social media applications as well.
“In social media, if you are wasting my time, not teaching me something new or alerting me to something of interest within the art field, then you are not a valuable or an interesting connection” (Top 10 Reasons Why Artists Fail with Social Media, n.d.). We live in a fast paced digital world and the unfollow button is just a click away. It doesn’t do any good to have profiles on every social media website and application without the discipline to use them consistently while simultaneously producing interesting content which inspires communication and interaction.
What are some practices that you employ to keep on top of your artistic / professional social media presence?
Black, L. M. (2012, November 05). 6 Social Media Tips for Artists and Gallery Owners. Retrieved February 19, 2017, from https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/
Budge, K. (2013). Virtual Studio Practices: Visual Artists, Social Media and Creativity. Journal Of Science And Technology Of The Arts, Vol 5, Iss 1, Pp 15-23 (2013), (1), 15. doi:10.7559/citarj.v5i1.84
Holt, D. (2016, June, 09). Branding in the Age of Social Media. Retrieved February 19, 2017, from https://hbr.org/2016/03/branding-in-the-age-of-social-media
Top 10 Reasons Why Artists Fail with Social Media. (n.d.). Retrieved February 19, 2017, from https://www.lightspacetime.com/top-10-reasons-why-artists-fail-with-social-media/